Tsubasa Shiraishi “Tsuby” is the vice-chairman of Rakuten India. With a rich global experience of business strategy, development and management in multiple domains around 20 years, Tsubydrives Rakuten India to the next level of a global innovation hub. He used to be a General Manager of the IT Strategy Department at Rakuten, Inc. As a Chief of Staff at Tech Division, he supports CIO for global bases. Also, he was previously a general manager of the Global Contents Strategy and Business Development office, also, was a launch member of Rakuten Kobo in Japan. For 2 years, he had been the head of the president office in Rakuten USA located in San Mateo, California, He was in charge of building out the head office in the U.S called Rakuten Crimson House West in order to unify businesses under one roof in Americas region. As the head of the president office as well as business strategy office of Media and Communications Company which has mainly 15 business portfolios such as Viber, Kobo, Viki, TV, Mobile, Ticketing, Games, Energy and some other digital media contents related businesses. He is leading initiatives for creating synergy and an ecosystem among M&C, Co. in Rakuten, Inc.